AZMI, Mufidatul; RAHIM, Fitriani. The Scroll Effect: Examining the Drivers of Gen Z’s Impulse Buying Behavior on TikTok. International Journal of Educational Technology Research, [S. l.], v. 4, n. 3, p. 205–216, 2026. DOI: 10.59890/ijetr.v4i3.13. Disponível em: https://journalijetr.my.id/index.php/ijetr/article/view/13. Acesso em: 9 oct. 2026.